The City of Prince George (City) is requesting those interested (Respondent) in an opportunity to obtain naming rights to the new aquatic centre under construction, at the corner of 7th avenue and Dominion Street, to come forward with an expression of interest.

This $35 million project was enthusiastically approved by the community in a 2017 referendum. Located in the heart of the City’s vibrant downtown, the new aquatic centre is surrounded by high-density housing, hotels, and a conference centre. It is sure to be a very busy venue and used by both residents and visitors. 

The Prince George Conference and Civic Centre (Centre), located beside the pool, hosts 150,000 visitors at 500 events annually. While the 2020 and 2021 years were not normal years, the Centre still had a steady stream of locals and visitors taking advantage of over 40,000 square feet of meeting space. 

Downtown Prince George hosts outdoor events all year long to draw residents and visitors to the many shops and restaurants downtown. 

All of this activity will bring even more prominence and exposure to the brand of the successful Respondent.

This Request for Expression of Interest (RFEOI) is intended to identify Respondents with a serious interest and basic expertise in relation to this opportunity.  All Respondents who submit a submission in response to this RFEOI will be invited to participate in any subsequent RFP (or ITT) process, if the City proceeds with an RFP (or ITT) in relation to this opportunity.  Conversely, the City anticipates that only Respondents who have submitted a submission in response to this RFEOI will be invited to participate in any RFP (or ITT) process, again, if the City proceeds with that process.